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Design Army’s ‘wonderfully weird’ campaign for Hong Kong Ballet’s 45th anniversary

Jun 7, 2024

Design Army unveils the Tutu Academy campaign, marking Hong Kong Ballet's 45th anniversary and the launch of its ballet academy. The campaign merges playful dance expressions with diverse influences, from Degas to hip hop and sci-fi. Directed by Dean Alexander, the video includes vibrant visuals and a whimsical storyline featuring a tutu-clad alien joining the class, the video celebrates connection and creativity. Listen here

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